The CDO Karne Norte "Huli Cow" Promo was implemented last June 2002 in key areas of South Luzon particularly Laguna, Lucena, San Pablo and Batangas in collaboration with respected local radio stations. The team went to various Supermarkets and Wet Markets. If a loyal CDO Karne Norte consumer was caught buying the product, he would automatically win Php 500.00 and a Huli Cow t-shirt plus he get to be heard live on air! It was indeed a fun-filled activity.