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The Filipino Spirit Emboldened in the Success of CDO and Its Trade Partners

The strong partnership between CDO and its valuable customers is manifested by its sharing of competencies and technologies that cascade to the many facets of the manufacturing and retail food industries. It is good when consumer-spending habits require better discernment in these changing times.

In carrying the CDO brand, distributors are able to expand their market base by satisfying an ever-widening need of a rapidly increasing demand for such types of products. As part of the distribution program, CDO provides training, data and system sharing and sales incentives for distributor's owners and employees. Wholesalers enjoy greater volume sales because of the company's wide roster of products tagged at reasonable prices. Retailers have a better choice, as CDO products are superior and affordable. These same quality products also allow market stall owners to enjoy huge volume at a high profit. Forging as well as strengthening solid partnerships is the thrust of the food company. Trade deal programs and marketing support to help improve business are provided for trade partners -- from the biggest supermarkets and wholesalers to the most humble sari-sari stores. CDO's primary goal is to grow and improve each other's business. Product innovation is also an aspect that helps the business of CDO's trade partners and the company is committed to introducing pioneer products. Our trade partners, up to their employees, are the extended family of CDO-Foodsphere.

Customized and proprietary formulations are part of the food service relationship between CDO and its valuable partners, where specific products are not available in the retail market. Product development consultancy, including proper usage, handling and storage, are always part of the service through a cooperative development program between the Research and Development Department of CDO and its trade partners to meet the high quality standards of the market. The company is popularly known for meeting the specific requirement of each trade partner, from delivery patterns, specific pack and slice size instructions to specific number of pieces per pack. Trade secrets are respected and exclusively shared by both parties, sealing professional, but warm ties in order to achieve common goals. CDO's valuable business customers include all kinds of segments such as hotels, restaurants, institutions, canteens, burger stands, among others. Indeed, the company's family management style is mirrored in the food service culture that the company espouses with all its trade partners.

The company also assures its trade partners of delivering fresh, clean and safe stocks at all times, adhering to the standards of Good Manufacturing Practices (GMP) and Standard Sanitation Operating Procedures (SSOP). In fact, CDO Bibbo! Hotdog and two more CDO customized products (CDO Pizza Hut pork toppings and CDO Pizza Hut beef toppings) are in compliance with the standards of the international food safety system, the Hazard Analysis and Critical Control Point (HACCP).

CDO-Foodsphere is the Filipino food company that not only understands the Filipino customer. It also adheres to forging better, personalized work relationships with its trade partners by understanding and knowing more about its varying consumers, whether the typical shopper in the supermarket or the dining customer in a restaurant. Indeed, trade partners within the CDO family have come full circle, altogether gratifying the Filipino consumer with excellent food products. CDO's relationship with its trade partners imbibe a spirit that is typical of the Filipino at his best. The company's products are not only a gala of culinary excellence preferred by the Filipino family -- the food company's relationships, in fact, with its valuable trade partners, demonstrate the Filipino's renowned bayanihan spirit, enjoining everyone to participate in shared sweet success


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CDO 2008 CALENDAR

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